Creating a Facebook Business Page in 7 Steps

The Facebook Business Page is essential for every business. Facebook has 1.82 billion daily active users, making it one of the largest social networks in the world. It is probably for this reason that Facebook’s free services are used by more than 200 million businesses. That includes business Pages—yes, you can market your business for free by creating a Facebook Page. You probably already have all the components you need to get started when it comes to creating a Facebook account for a business. It’s time to get started.

Facebook Business Pages are easy to create, but setting them up optimally and managing them regularly can be a challenge. Find a freelancer on Fiver who can help you create custom content for your Facebook Business Page, keep it updated, and help you manage your Facebook Business Page so you can focus on your business.

What is a Facebook Business Page?

Brands, organizations, artists, and public figures can use Facebook Pages to promote their products. Business pages enable companies to connect with their Facebook audiences by sharing contact information, making updates, publishing content, posting events, and promoting new releases. There are Facebook ads accounts and Facebook shops that can be connected to Facebook pages.

1. Make your Facebook business page official

Creating a Facebook business page requires logging in to your personal Facebook account. Find and click the “Create” button in the blue toolbar.

  • Go to the menu and select “Page”

You’ll be prompted to create your Facebook Business Page when you click “Create.” Click the first option, “Page,” to get started.

  • Select a category for your page

For-profit businesses will want to choose the Business or Brand category, while communities and public figures will choose Community or Public Figure.

2. Provide us with the information about your business

Your business page’s name should be what you want it to be. The name of your business should match this. Then, select a business category that reflects your company’s primary offerings. A clothing brand, for instance, could enter “Clothing,” and you’d be presented with a list of related options.

3. Your profile picture and cover photo should be uploaded

The next step is to upload a picture as your profile picture for your business page. A profile picture is commonly used as a logo for businesses, although any photo that represents your business and your brand may be used. Don’t crop your image, and make sure it’s clear. Bluehost offers a variety of images to choose from, so it’s worth checking out if you don’t already have an image in mind. A logo or another image can be designed for you by freelance designers at an affordable price.

Make sure you upload a cover photo next. Similarly to your personal Facebook account, a cover photo displays as the background image on your Facebook Business Page. Choosing a cover photo that reflects your business visually is important. You should have a cover photo with a width of at least 400 pixels and a height of at least 150 pixels. Check out our Facebook page template list for small businesses. A free cover image can be created using Canva if you are having trouble finding one. With it, you can easily customize many Facebook cover templates without knowledge or skills in graphic design. Visit our Facebook business page guide for more information.

4. Share your page with your friends

The new business page of your Facebook account will prompt you to invite your current Facebook friends. With a new Facebook Business Page, existing Facebook friends can provide an excellent base of likes, so this is a recommended approach. Your business page will display a pop-up prompt, or you can forward it directly to your friends by clicking the “…” button.

5. Include Additional Business Details

Find and select “About” from the left-hand menu. This is where you provide information about your business, such as how to reach you and what you offer. The information you provide should include your website, business hours, and contact information.

Given Facebook’s domain authority, it is common for business Facebook pages to rank higher in organic search than their websites. Since this will be a potential customer’s first point of contact for your business, it’s important to have all the necessary information filled out.

6. Add a Button to Your Page

Adding a button to your Facebook business page will appear in the top right-hand corner below your cover photo after you have entered all of your important information into your page. The call-to-action (CTA) on your Facebook page can be used for free. You can increase sales by including one that is relevant to your business. On your page, on the left-hand side below your cover image, click the blue “+ Add a Button” button.

7. Market Your Facebook Business Page by Being Active on Facebook

Facebook marketing for your business begins with creating a Facebook Business Page. For your Facebook page to be successful and grow an audience, you must be active on the platform. You should take an active part in relevant groups where your target audience likely spends time, as well as maintain consistency in posting on your page.

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